Beer sales have slowly but steadily declined in Germany, with last year's sale volume marking a historic low. That is despite the country hosting millions of fans at Euro 2024.

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Less beer was sold in Germany in 2024, despite the country hosting the European Football Championship, marking a continuation of a long-term downward trend. The country’s breweries and ...

Consumption of alcoholic beer in Germany continued to decline in 2024, part of a steady long-term drop in drinking for a country long famed for its beer, according to the German Brewers' Association.

BERLIN (AP) — German beer sales declined last year even as the country hosted the European Football Championship, continuing a long-term downward trend that has seen sales drop by more than 10% ...

German Chancellor Olaf Scholz takes a sip of beer during his visit at the regional agriculture market and fun fair Stoppelmarkt in Vechta in August 2024. Duisburg is offering free beer to ...