Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

Ravi Santhanam also sheds light on HDFC’s marketing strategies, emphasising data-driven campaigns tailored to business objectives and customer behavior. Here is the full interview. How do you ...

KwaZulu-Natal-(KZN-) based aluminium alloys manufacturing company Bingelela Alloys is “a perfect example of the objectives that the South African Automotive Master Plan 2035 has [sought] to ...

Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the ...

With your goals set, it’s time to put your objectives in place. Objectives break down your goals into smaller achievable actions and give you an action plan for achieving the specific goal. To create ...

On the following graph you can see a big picture of what an app marketing plan consists of. As time goes by, new app marketing channels pop up but the overall approach to how market mobile app ...

Thomson Reuters Institute is proud to present The 32nd Annual Marketing Partner Forum in Sonoma, CA from January 29th to 31st, 2025. Join us for three days of rigorous education and professional ...

The free plan is a great place to start and could ... expenses and align quarterly campaigns with high-level marketing goals and objectives. With it, you can prioritize different strategies ...

Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared with Marketing Dive. Financial terms of the transaction were not ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...