Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

Marketing executives hold a range of opinions about generative artificial intelligence (AI), from the evangelistic to the alarmist, but many are aligning around a shared sentiment: The tech is getting ...

Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared with Marketing Dive. Financial terms of the transaction were not ...