Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure they have the latter before they go after the former.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Celebrity legal disputes are juicier than gossip, less stressful than true crime, and unavoidable on social media.

DIY music creation and marketing in country music discussed with independent artists Brett Sheroky, Maggie Baugh and Gina ...

NASCAR Twitter was on fire again — and this time, it had everything: Talladega, Dale Earnhardt Jr., Lamar Jackson, Landon ...

Rapper Ice Spice teamed up with Mercedes-Benz to create a fully customized version of its new CLA sedan. The car is part of the luxury automaker's new "Class of Creators" global marketing effort.

As the region doubles down on wellness, growth and guest-centric innovation, this week’s hospitality stories offer a glimpse into what’s next. A new report outlines how the GCC can unlock wellness ...

Tune in for a very special episode of the PocketGamer.biz Podcast Week in Mobile Games - it's our 50th show! PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor ...

I stashed all my trash for one week to assess where I could make sustainable swaps. Here’s what I changed to reduce my ...

But with a long list of factors to consider, many look for help from social media marketing companies. Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for ...