The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

Matcha, the finely ground green tea powder from Japan, has taken the world by storm, becoming a staple in cafes, kitchens, and wellness routines. But not all matcha is the same. It is widely ...

Connect with her on Instagram and Facebook, or visit www.CynthiaSass.com. Matcha is a type of powdered green tea that has a unique, non-bitter taste and vibrant green color. It may have benefits ...

Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...