Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

Michelob Ultra is staying the course and including a few big-name celebrities in its Super Bowl 59 commercial, from actors to athletes. Here's what you need to know about Michelob's pickleball ...

So, did Serena Williams finally admit that she dated Drake by appearing during Kendrick Lamar’s 2025 Super Bowl halftime ...

Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories — will be making a cameo appearance in a Michelob Ultra commercial during Super Bowl LIX, where ads cost a reported $8 ...

Each year, consumers take to the USA Today Ad Meter to vote for their favorite Super Bowl ads and once again, ...

U.S. sales of non-alcoholic drinks surge ahead of the Super Bowl - U.S. sales report shows a 26 percent increase in ...

The work of Indio-based sports court painting company BTM Sport Surfaces is featured on a Michelob Ultra commercial that played during the Super Bowl Sunday. The company painted and helped design ...

BeerBoard just released its 2025 Big Game On-Premise Report, a review of performance data for the on-premise on Superbowl ...

Fast food fans, rejoice! After nearly a decade of waiting, the iconic McDonald’s Snack Wrap is officially making a comeback.