With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The Globe's tech columnist tested out Perplexity, which combines a Google-like index of the web with a system that uses ...

If your business depends on online traffic, AI is a bigger threat than you think. Here's what to know - and what to do next.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...