Hair influencers aren’t just keeping up with trends—they’re creating them. One viral video, and suddenly, everyone’s trying a ...

Today, Mackenzie works under the name M. E. MacKenzie Art, and paints using both acrylic and oil mediums. Many of her ...

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

After 45 years in the industry working with Hollywood stars and royalty alike, Dr Maurice Dray shares his tips and tricks for ...

I’ve been exploring the beauty trends for spring and while fresh-faced complexions remain to a popular look, I’m drawn toward ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When Kate Middleton married Prince William she famously did her own makeup, and the new royal relied on this sparkly pink ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

The coconut butter market is experiencing steady growth, driven by rising consumer demand for plant-based, organic, and healthy food alternatives.

I certainly wasn’t planning to start 2025 with a facelift – but that was before I realised I could give myself a nip and tuck ...