A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

The Nike Air Max 270 is one of the popular silhouettes of the Nike brand and boasts a vast collection of designs that cater ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Nike's newest Air Max shoe is a next-generation smash ...

Here are a few highlights from the collection. The stunning Nike Air Max 270 is among the highest rated in the entire lineup, boasting nearly 5,000 positive reviews. It comes in 11 shades ...

and demonstrated how marketing was a key factor in Nike’s growth and succcess. As basketball culture thrived, both styles became powerful players throughout the ’90s. Although the Air Max 1 ...

Supreme is working with Nike on an Air Max 1 collaboration that’s set to release in Spring 2025, sneaker industry sources tell Complex. As with most of Supreme’s Nike sneakers, there will be ...