The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

April 1 marks the 40th anniversary of the first Air Jordans — a collaboration between Michael Jordan and Nike once banned by ...

In a conference call with analysts, finance chief Matt Friend said Nike expects its sales decline in the fiscal fourth ...

Nike manages to neatly swerve any controversy with its new ad, Footballverse. Created by Wieden + Kennedy Portland, it’s a clever nod to the current mania for the metaverse (fans can explore the ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

It would be the steepest fall since the 38% decline Nike reported in fourth quarter of fiscal 2020 during the pandemic ... so ...

Nike NKE.N is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new products failed to open the wallets of Americans reluctant to ...