Before cash transactions, bartering was essential—even between nations. In the late Cold War, Pepsi famously traded with the ...

U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...

To that end, the company is trying to recapture some of its old beverage magic, which arguably peaked with the “cola wars" of the 1970s and 1980s, when its high-profile “Pepsi Challenge ...

Peter Iovino/Dreamworks Llc/Kobal/Shutterstock At six years old, the curly-haired ... Look Back at the Ad “We both know I ordered a Pepsi-Cola. And now you’ve insulted me and my entire ...

U.S. beverage business, has been working to claw back customers as U.S. market share for Pepsi’s classic ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

Rather than offering drinks like Coca-Cola, Sprite, Vitamin Water and Dasani, locations will have Pepsi, Mountain Dew, Gatorade and Aquafina. Subway signed a 15-year deal with Coca-Cola back in ...