Like ice cream cones ... straws, and cups. Some retailers are already on it: Ekoplaza, a supermarket in the Netherlands, devotes an aisle to more than 700 “plastic-free” offerings, wrapped ...

Singer Pixie Lott, who presents the investigation, says: “I love ice cold lattes on a hot summer’s day, and so do you, because we’ve drunk £395m worth, and that is a lot of plastic cups.

"I saw how much plastic waste is produced here ... Jakarta food and beverages retailer Ong Tek Tjan sells ice cream in cups his customers can eat afterwards, instead of throwing away - they ...