Powerade emerged as a competitor more than twenty years afterward and has been fighting to dethrone Gatorade ever since. Read more: 16 Popular Energy Drinks, Ranked By Customer Reviews Gatorade ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.