The marketing spending, which Nike calls “demand creation,” includes athlete endorsements, TV, digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included it ...

The Nike ads are running inside the Pandora Android application. The mobile ads are part of a bigger multichannel campaign from Nike to promote warm clothing for the winter, including Web and ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications. Nike?s mobile ads are running within SessionM?s ...