But there is an often-overlooked asset that many brands don’t put enough priority into: the product name. Selecting the right ...

For the Forbes Vetted Best Product Awards, we consulted with 25 experts and tested hundreds of contenders. Here's a look at how we ultimately chose the best of 2025.

You know how some brands have super confusing product naming strategies? iRobot’s line of Roomba robot vacuums will be much easier to understand from today onward. The company will be focusing ...