Business Insider4y
Digital platforms make up 60% of US sales for QVC and HSN. A top exec walks us through how home-shopping is leaning into live streaming.
shoppers still have to go to the QVC and HSN websites to complete their purchases. Introducing the ability to purchase without leaving the stream will be key in further adoption of live streamed ...
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What is live social shopping and how does it work?
By nature, it is extremely similar to QVC, but the medium is different. Instead of appearing on broadcast television, it is delivered live via a stream on a social media platform, such as TikTok ...