Everyone wore the blush for at least eight hours, with Melendez reporting that it was still in place after 12 hours. Scott says, “I've tried almost the full line of Rare Beauty blushes ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

It will also have Rare Beauty products, 'Rare' album merch, and the limited edition Soft Pinch Liquid Blush Duo ... Encourage (soft neutral pink), Bliss (nude pink), Grace (bright rose mauve ...

So you can bet that Rare Beauty is far from done with its Soft Pinch releases. In addition to frequently dropping fresh shades of its signature blush, the brand also launched an entire SP line of ...

Who’s winning Sephora’s blush business? Perhaps unsurprisingly, Selena Gomez’s Rare Beauty — credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch ...

We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

Blush products have exploded in popularity in recent years, thanks in part to new, creamier liquid formulations like those from Rare Beauty, the makeup brand founded by Selena Gomez. Last year ...