This event report describes how Coca-Cola, the US multinational soft drinks manufacturer, has developed a system to process and test its many ads across Western Europe ... In compiling a recent case ...

Since its launch ten years ago, Coke Zero has promised thirsty consumers the same great ... as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained ...

In a victory for health campaigners, commercials for Fanta, Sprite, Coke and Diet Coke will not be shown during TV shows aimed at youngsters. Schemes to market the drinks directly at primary ...