The leadership at GroupM weighs in on ad spending trends, the expansion of retail media, and the significance of large-scale live entertainment.

In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...

While our fiscal 2025 projections see the firm remain slightly above this target at 3.3 turns, we expect Starbucks ot return to 3.0 times leverage by 2026 and remain below that benchmark throughout ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...

Harrison Ford doesn’t do many TV commercials. And he was pretty sure he wasn’t going to do a Super Bowl commercial for Jeep.

Byrna Technologies Inc. ("Byrna” or the "Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the ...

A team of experts led by Levitt Bernstein has been tasked by Liverpool City Council to devise a plan to revitalise the ...

Estée Lauder Cos. said it plans to eliminate between 5,800 to 7,000 positions in a corporate restructuring meant to return ...

The discounter laid the groundwork last year for key initiatives in 2025 such as a loyalty program and new store formats, ...

President Donald Trump’s new trade levies against China, Canada and Mexico include a broadside against international e-commerce, with apparent plans to extinguish a long-held tariff exemption for ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.