Ever wondered what the real difference is between marketing and sales? 🤔 Marketing is like setting the stage. 🎭 They create the buzz, build awareness, and attract the audience. Think ...

Pertinence Group has organised a sales Pro Conference in Lagos, where participants were inspired and equipped for sales success. At the conference titled “Ignite Your Sales,” the Co-founders ...

Electrical supplies distributor McNaughton-McKay Electric Company appointed Steve Guidry as Executive Vice President of Sales & Marketing. Guidry has more than 30 years of experience in electrical ...

The short message read, “I am a college student looking for a summer internship in marketing (NOT sales). Do contact me. 6261724837 (Only WhatsApp ... One user wrote, “Stories like this show how ...

A product launch success determines 81% of a drug’s sales performance ... they can make considerable savings on marketing budgets.” According to Hale, the number of available resources ...

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

A century-in-the-making pandemic was on its way and we, in the live marketing industry – like everyone – were pretty much blindsided by its impact. In 2020, our turn toward virtual events was ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...