Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

As the deadline countdown begins, CRN catches up with some of our winners from last year’s Sales and Marketing Awards (SMAs) A lot of blood, sweat and tears go into compiling an entry for the Sales ...

TMSA ELEVATE Offers Sales and Marketing Pros a Forum for Growth and Connection The Transportation Marketing & Sales Association (TMSA) will host its ELEVATE Conference in Austin, Texas, ...

One of These Things Is Not Like the Other Sales and Marketing often appear to be coequal partners: They share responsibility for driving company revenue and acquiring new customers. You know the ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

E. Napoletano is a former registered financial advisor and award-winning author and journalist. Ben is the former Retirement and Investing Editor for Forbes Advisor. With two decades of business ...

The primary difference between sales and marketing lies in their objectives and methods: Sales: Sales is mainly concerned with making and completing a sale to consumers through direct customer ...

For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...