Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Recruitment and talent solutions provider Chapter 2, has launched a Transformation & Advisory service. The expansion has ...

How will your mission statement be displayed? Elements of your business, such as live virtual receptionist services, make up part of the branding experience. Exceptional customer service via this ...

Blushush is a London-based branding agency specializing in brand strategy, identity design, and digital presence development.

Igor Barbolin Ent. introduces a new "Service Branding" program to help businesses align customer service with brand values, addressing a critical market gap and transforming interactions into ...

They are just one component of the company's smart global strategy of diversified media assets and consistent branding, which can be traced back some six decades. The below 1957 drawing from the ...

these small tweaks prove that sleek design is nothing without strategy. For more on Netflix's branding legacy, check out MadeByShape’s “Netflix and Chill” blog about the streaming service's ...

Mozilla Thunderbird, the once venerable desktop email client, is set to transform from a traditional application into a comprehensive productivity ecosystem. With recent modernizations, such as a user ...

After nearly a century as a purveyor of local Blue Cross and Blue Shield plans, Health Care Service Corp. is going national ...

Kia's Overhauled Branding Strategy Looks to Compete in the EV Era Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the ...