Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Coca-Cola?s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year?s campaign. Share a Coke first ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...

To make Share a Coke fresh again for Chinese teens – who culturally prefer waters, teas, and local brands – would require a completely new approach. And with no new news, it would be an exceptionally ...

Coca-Cola wrapped up 2024 with a social media-led campaign honouring Quebec’s singer and songwriter legend Jean-Pierre Ferland, who died last year. The campaign revolves around a five-minute video ...