Fallon had to drink a cocktail of Twinkies, horseradish, and Reynold's alcohol brand Aviation Gin as a part of a drinking game.

Between seasonal flavors, cross-brand collaborations, and fan voting competitions, many Mountain Dew flavors are now ...

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...

As the non-alcoholic beverage market continues to grow, there are a wider variety of options to enjoy at home or at your ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

The best vodkas include Tito’s Handmade Vodka, Hangar 1 Vodka, Belvedere Smogory Forest, Absolut Elyx Vodka, and more.

Industry experts share their thoughts about legislation, innovation and retailing... RETAILING: MATT SPIVEY, BWS TRADING ...

No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation?

The beverage, once owned by PepsiCo, is tapping into consumer interest in nostalgia and better-for-you products made with ...

From new Pepsi innovations to coffee collabs, we take a look at some of the new beverages launching around the globe.