American soft power operations in this new era that’ll likely follow USAID and USAGM’s far-reaching reforms under Trump 2.0 ...

Power is the ability to affect others to get the outcomes one wants, and that can be done through attraction as well as ...

The global landscape is undergoing a profound transformation, a tectonic shift in the balance of influence. The sixth annual Global Soft Power Index, ...

Soft-spoken leaders wield influence through presence, precision, and listening. Leadership isn’t about volume—it’s about ...

During the Cold War, the United States waged a war of ideas with the Soviet Union to capture the hearts and minds of the rest of the world. It was in many ...

Buddhism as a Cultural Ambassador Soft power is the power to affect others by influencing culture, values, and ideology ...

With Georgia in political turmoil and protesters thrown in jail for contesting government corruption, Situationist wanted to ...

Meghan Markle returned to Instagram in January, but she isn't directly interacting with her fans as many others would do.

Since gaining independence in 1991, the country has been actively developing public diplomacy, promoting its identity through ...

Power is the ability to affect others to get the outcomes one wants, and that can be done through attraction as well as through force and payment. Because this attraction — soft power — is ...