In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle is royally grateful to keep learning. The Duchess of Sussex, who officially launched her new lifestyle brand As Ever last month, revealed the lessons she has learned since beginning ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

Adding to the drama, Jordan Brand dropped a new ad ahead of the matchup. Set to George Strait's "All My Ex's Live in Texas," the clip features a Koenigsegg with a Texas license plate bearing ...

She’ll have to stick to her jams for now. Meghan Markle reportedly won’t be able to sell clothes under her new As Ever brand as it’s too similar to the name of a Chinese clothing company.

Duchess Meghan is growing a new life, a next chapter. Critics — from conservative talker McCain to Skinnygirl brand maven Frankel — are speaking out against Duchess Meghan's foray into the ...

Feb 20 (Reuters) - (This Feb. 20 story has been corrected to fix the brokerage name to Needham, not Wedbush, in paragraph 7) Celsius Holdings (CELH.O), opens new tab said on Thursday it would buy ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation Stephanie Petit is a Royals ...

Apple is back with its most affordable smartphone, the iPhone SE, wait, it rebranded as the iPhone 16E. Yes, the newly announced iPhone 16E is a part of the iPhone 16 family. Apple packs the new ...