In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Facade of Target store with bold red signage on Jan. 18, in San Ramon, Calif. Facade of Target store with bold red signage on Jan. 18, in San Ramon, Calif.Smith Collection/Gado—Getty Images ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Did you know exactly what data appending is? Let’s make it simple to understand. Just think of a list of business profiles ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...