Social identity theory explains why fans don't just support a team; they become part of it, riding the emotional highs and crushing lows. The post The Social Identity Theory: How Sports Teams Shape ...

It is crucial to explore the psychological mechanisms that make these theories so enticing and how they gain traction in our society. In social psychology, the fascination with conspiracy theories ...

A recent study published in the journal Human Nature provides evidence that romantic love is highly valued worldwide when ...

There has been a growing recognition that psychology, as a discipline, must engage more deeply with local contexts.

Love is one of the deepest and most complex emotions we experience as human beings. Throughout history, it has been the subject of study in various disciplines, including psycholog ...

If you think fashion is simply frivolous, think again. Here’s how the outfits you choose every day can influence your psychological well-being.

Fairness heuristic theory provides a lens through which to understand how individuals form fairness perceptions in ...

But today, at least, the Mexican and Canadian tariffs are on hold, and the only logical explanation why is Trump’s infantile ...

Six killings across the country, a fake drowning in San Francisco Bay and fear of an AI apocalypse: Who is the mysterious ...

Effective goal setting requires more than structure; it demands understanding key psychological principles. Concepts like the ...