"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...
By Maria Sole Campinoti and Clare Duffy, CNN YouTube and TikTok star MrBeast is looking to buy TikTok as part of a group of investors, as a 75-day time limit ticks down for the social media company to ...