A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers. Brands are no longer content to advertise in traditional media ...

Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Special Issue on Big Data in Supply Chain Management. Production and ...

The lines between entertainment catered to social media versus traditional TV are blurring ... “For the brand, it shows they value the creator beyond one-offs and are open to investing long ...

Blockchain technology, long associated with cryptocurrencies, is making waves in the media distribution sector ... further enhancing the value of their offerings and creating unique buying experiences ...

"Millions of Americans, especially young people, have turned from traditional television outlets and newspapers to consume their news from podcasts, blogs, social media and other independent outlets.