Zhu, Feng. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Teaching Note 617-019, September 2016. (Revised March 2020.) ...

As it continues to evolve as both a company and an app, Uber is rethinking not only its products and services, but also its very business model. Putting safety at the heart of that is only the ...

Uber, to its credit, has told investors it plans to offer fewer ride discounts to help juice its business and will instead focus on competing against Lyft on the merits of its product. Ellison was ...

As Uber and Ola grapple with a driver shortage ... users will [come] to competitors like us. Our business model is more sustainable because we don’t play with incentives. We [feel we are ...