Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

first at the WTA Finals, third of 2024 and second on indoor hard courts at the WTA Finals Riyadh presented by PIF. Gauff's wins over Iga Swiatek and Aryna Sabalenka made her the seventh player in the ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

World number one Aryna Sabalenka applauded the WTA's efforts to spotlight athlete personalities and supported Saudi Arabia's ...

World number one Aryna Sabalenka praised on Friday the WTA's mission to highlight the personalities of its athletes and ...

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate ...