A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Wearing a specific colour can influence the outcome of certain events, such as a job interview or a date, a new study has ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Berkeley may have just discovered.

If you own a vehicle in Delhi, it's important to be aware of the latest rules about Delhi colour-coded fuel stickers ... them could result in a hefty fine. According to a public notice reported ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...