A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Wearing a specific colour can influence the outcome of certain events, such as a job interview or a date, a new study has ...

Wear light blue to an interview, gold on a first date and orange to negotiate a pay rise… A study suggests the average Brit’s ...

“Many with red-green colour vision deficiency confuse colours like purple and pink with grey, and yellow with greenish ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

Like all other colors in the spectrum (and hence in the rainbow), it has its own wavelength and everything, which you've experienced if you've ever had a sunburn from the sun's "ultraviolet ...

Unlike red, green, or blue, purple does not correspond to a single wavelength of visible light. It does not appear in the ...