But a group of scientists now claims we might be missing something. By using laser technology to stimulate single cone cells ...

Wearing a specific colour can influence the outcome of certain events, such as a job interview or a date, a new study has ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

“Many with red-green colour vision deficiency confuse colours like purple and pink with grey, and yellow with greenish ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Wear light blue to an interview, gold on a first date and orange to negotiate a pay rise… A study suggests the average Brit’s ...