Wearing a specific colour can influence the outcome of certain events, such as a job interview or a date, a new study has ...

Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

Each colour within the visible light spectrum has its own narrow band of wavelength and frequency. When white light passes through a coloured filter, all colours are absorbed except for the colour ...

The colour of an object is determined by the wavelength of light that it reflects. White light from the Sun is a mixture of colours, each with a different frequency. You can use a prism to split ...

“Many with red-green colour vision deficiency confuse colours like purple and pink with grey, and yellow with greenish ...

Wear light blue to an interview, gold on a first date and orange to negotiate a pay rise… A study suggests the average Brit’s ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

According to the team, using dim ... by melanopsin but current approaches usually do this by changing the ratio of short and long wavelength light; this provides a small difference in brightness at ...