Extra steadily declined. In response, we launched new flavors and communicated varying functional benefits, but our inconsistency only made things worse. Rather than continuing this failing strategy, ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...