PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

“We’re going to stick with the redhead,” said Karley Lange, Northwest Cherries director of domestic promotions. Lange will ...

The actor glittered on the red carpet in custom Schiaparelli and needed a luxurious, show-stopping manicure to match, so she ...

SHOPPING: Rita Ora has added to her TYPEBEA haircare line with two new hair products designed to save you time styling your ...

Introducing cherry red -- the new it color for 2025. We're only a few months into the new year, and cherry red is already ...

Our editors handpick the products that we feature. We may earn commission from the links on this page. Hair texture changes during menopause and perimenopause are real—and often exasperating.

As far as 2025 nail trends are concerned, warm coffee-esque shades are creeping into popularity this year, think beige nails ...

The great thing about this fruity trend is that it’s not just showing up in viral makeup looks or the best gourmand scents, ...

McDonald's Change of Fashion initiative, House of Arches, ended with a fashion show featuring some of the hottest trends ...

Historically, people with melanated skin have been told that certain colors and trends don't suit us. We have to let go of ...