Dabur India and Patanjali Ayurveda are embroiled in a legal fight over an advertisement for chyawanprash. Dabur claims Patanjali’s ad spreads misleading information, crossing the line from fair ...

Chyawanprash is an around 3000-year-old and well-known Ayurvedic formulation that is used for boosting immunity and helps provide protection against common day-to-day infections like cough and cold.

But early planning by Dabur India Ltd helped it secure consumer activations for brands such as Dabur Chyawanprash ... Navratna, and Zandu are actively engaging with their target audiences through ...