Ad campaigns have become significantly more efficient over the years, delivering better returns on investment (ROI), according to the latest WARC ROI Benchmark report. It highlights a substantial ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...
As a CSR marketing expert, I recommend the following steps for creating an effective CSR marketing campaign for B2B businesses. First, it's important to understand the CSR values of the businesses you ...
Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...
Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new brand ambassadorship, they offer a complete image of a universe you could step into— and the ...
After the preschool years, kids still like cartoons, but they want something more complex than straightforward messages about friendship and sharing. They like a bit of conflict, some bad guys (who ...