March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

In the race to attract advertisers and drive revenue, open web publishers face a sprint. Having long faced tough competition with social media platforms for transparent performance and scale, retail ...

When most people think of artificial intelligence (AI), they think of cost savings – fewer staff, automated tasks, streamlined operations. While these benefits are real, they are far from the most ...

For too long, digital privacy has been treated as a box to check. This represents an increasingly risky proposition. Instead of treating privacy as an obstacle to overcome, companies should ...

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

A few nights back, I curled up with a whiskey for the annual ritual of cleaning up the pics on my phone. Purging old lists, dry cleaning tickets, receipts and the like. Organizing the stuff worth ...

With the ever-rising influence of social media on consumer behaviour, there is a growing opportunity – and need – for brands to engage consumers on their terms. Brands able to stop the scroll aren’t ...

The LA Screenings Independents 2025, held for the first time this year at the Roosevelt Hotel in the heart of Hollywood, just meters from the Chinese Theatre, are already attracting exhibitors and ...

Retail Media Networks (RMNs) are reshaping the way businesses approach digital advertising. Historically, advertisers have relied on third-party cookies and cross-platform tracking to reach consumers.

In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked. That’s because AI is reshaping the customer journey and ...

Some might say search marketing was difficult enough to navigate when Google was the only platform to get to grips with. The task of targeting the most profitable consumers with online ads has now got ...

Nearly 30 years ago, I began my career in digital media. I designed campaigns and bought and sold inventory on sites such as Windows Media (Microsoft), xCite, Blastro music videos, and local TV ...