The debate over whether brands should use "Chinese New Year” or “Lunar New Year” is ongoing. Most recently, milk tea chain ...

ASUS, global computer manufacturer, has appointed Montieth SPRG as its public relations (PR) and corporate communications ...

MCG Talent has released its APAC Recruitment Market Guide for 2025. The report provides salary benchmarks for Singapore and ...

The Ministry of Education (MOE) is reportedly working with the advertising industry to implement a code of conduct to curb ...

Luxury vehicle brand BMW has teamed up with baby gear company Nuna to release an exclusive collection of baby strollers and ...

Merz Aesthetics, global medical aesthetics businesses, has appointed Korean actors Jun Jihyun and Lee Minho as the latest APAC brand ambassadors for Ultherapy PRIME, a sub-brand of Merz that provides ...

Consumers are said to be spending smarter this Valentine's Day - especially with inflation weighing in on many consumers' ...

This financial year, SPH Media is reportedly spending SG$3 million in monthly subsidies to support the doorstep delivery of ...

Levi's, a name synonymous with American denim, is not merely a fashion brand but a cultural icon. In recent years, the ...

In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...