Explore the balance between authenticity and AI in marketing. Understand how AI can complement human creativity while preserving real, human connection in your strategies.

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

Most Americans say they do not think the government should punish companies for political stances, and they also say tech ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...

"If you can't explain it simply, you don't understand it well enough." That quote is often attributed to Albert Einstein, and although that attribution is debatable, there is truth in the quote.