Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

How did a low-production ad from Kanye West directing viewers to a site selling antisemitic merchandise dupe broadcasters and ...

Toronto-based Tyler Turnbull is no stranger to navigating agency challenges and Donald Trump’s proposed tariffs have struck a ...

What does AI adoption look like for companies? Tom Walsh at Tangent spoke to four industry experts to find out how the tech ...

We catch up with the skincare brand’s global vice-president, Kelly Buchanan Spillers, to hear how it is drawing on a clever mix of celebrity endorsements, social-first storytelling and a major media ...

How did a low-production ad from Kanye West slip past broadcasters and media buyers – only to direct viewers to a site ...

Industry leaders from the likes of Pinterest UK, Edelman, Kantar, and Channel 4 share their marketing predictions for 2025, exploring trends from data automation to the rise of nontraditional ...

In 2025, proving long-term impact, justifying budgets, and measuring effectiveness will be critical as economic pressures heighten and short-term results take center stage. Leaders share their ...

The industry is caught between fear and FOMO when it comes to GenAI. Will it steal your job, or make you the best you’ve ever been? Kantar advises marketers how to make AI work for them, at The Drum’s ...

The short for Suicide&Co was made in collaboration with ad agency VML and produced by Will Castle, who has drawn on his own experience of losing his father.

Gordon Young looks at the meteoric rise of BYD and explains a shortcoming that might drag on growth: a lack of brand legacy.

In this week’s My Creative Career, Jonathan Ford reflects on the secrets of designing “seductive” packaging, plus a chance ...