2023年3月10日 · As he did in winning five consecutive Wimbledons and four consecutive French Opens (Borg won six Roland Garros titles overall), the 66-year-old Swede donned a fashionable Fila polo that fit...

2023年3月11日 · Even though it happened almost 50 years ago, tennis legend Bjorn Borg can vividly remember the first time he saw the Fila tennis gear that would later become his trademark.

2023年7月2日 · Bjorn Borg and Fila is one of the most well known partnerships in sport. Borg helped create an iconic brand, whilst Fila defined the look that represented a golden generation in tennis history. We look at how Borg helped Fila become the global brand they are today.

2016年4月15日 · It’s one of the most iconic images in all of tennis: Bjorn Borg, with his golden locks, gracefully sprints around Wimbledon’s Centre Court wearing a snug cream-colored Fila shirt and a distinctive headband.

2018年9月22日 · In 1974 FILA introduces for the first time color in a universe that until then was almost totally white (especially on the conservative courts of the English town), with a total look line that featured graphics and prints inspired by the tennis court.

2018年3月19日 · The relationship between FILA and Bjorn Borg dates back to 1975, with the merging of an iconic brand and an iconic individual. Throughout his professional career with FILA, Borg played an influential role in fashion on the tennis court, while cementing his status as a …

The five time Wimbledon champion single-handedly launched the Fila range which included the memorable Borg Bj taking the brand to fresh highs. Bjorn Rune Borg was born on 6th June 1956 in the Swedish capital Stockholm.

2025年1月16日 · Breakthrough in Tennis: FILA gained significant attention in the sports world by endorsing tennis legend Björn Borg. This partnership marked the brand’s entry into the international sports arena. 1. Expansion into Various Sports.