One of the most famous shapes in the world is the iconic contour fluted lines of the Coca‑Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.

Coca-Cola has retained many of its historical design features in modern glass bottles. Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1] .

2022年10月5日 · Inspired by how to Coca-Cola logo appears on bottles, and on the shape of people hugging, the Coca-Cola hug was intended to embrace genuine "moments of magic" across Coca-Cola’s communications. Aww.

2024年4月12日 · What is the real Coca-Cola logo? The authentic symbol of Coca-Cola consists of the brand name, written in clear script. This text is complemented by a white curved stripe, known as the “Dynamic Ribbon Device,” set against a red background.

2023年7月18日 · In 1969, the Coca-Cola brand was made up four elements, all of which where in use since its earliest days. These were the Coca-Cola script, the Coke logo, ‘Standard Red’ and the shape of the bottle. However, the way these were presented had become inconsistent.

2023年10月20日 · The bottle had a curved shape with fluted lines and a contoured silhouette that resembled the Coca-Cola logo. The design was patented in 1916 and became known as the “contour bottle” or the...

2024年12月13日 · While the “Coca-Cola” logo shines on classic glass bottles, iconic advertising, and heritage-focused designs, the “Coke” logo is often featured on sleek cans and modern packaging. This distinction allows Coca-Cola to balance tradition with contemporary appeal.

2015年2月9日 · In the early 1990s, Coca-Cola leaned into nostalgia and sentimentality with the “Always Coca-Cola” campaign, which was launched alongside their famous Polar Bear Christmas ads. The logo returned to the circular format with a bottle image in the background, harking back to the 1950s design.

In 1955, Coca-Cola incorporated the curved glass bottle shape into its logo design. By then, consumers could identify a Coke by touch alone in pitch dark. The bottle's contour shape, with its curved waist and fluted glass panels, had become more than a container.

Coca‑Cola's 125th birthday logo sees bubbles bursting from the contour bottle – a celebration of past, present and future.