Concept testing is a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. Thus, you can gauge your customers’ acceptance and their willingness to buy and therefore make critical decisions before the …

Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) [1] is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. [2]

Concept testing is a type of research that evaluates the feasibility, appeal, and potential success of a new product before it’s built. It puts the user front and center in the ideation process, using research methods like A/B testing, surveys, and customer interviews.

Concept testing allows you to refine a product concept, ad campaign, new logo, or even a landing page by getting feedback directly from your target market. It can be as simple and quick or iterative and sophisticated as you need.

Concept testing is a crucial research method used in product development to evaluate and validate ideas before they're fully realized. It involves presenting potential users or customers with a product concept – be it a description, prototype, or mock-up – and gathering their feedback.

2023年4月16日 · Concept testing is a research method to test the assumptions of a target market's needs and their willingness to purchase a solution to solve their needs. Achieving this involves interviewing users about an idea and discovering their acceptance and willingness to purchase through user research.

2025年1月2日 · What is Concept Testing? Concept testing is a form of market research that involves presenting a product idea or concept to a target audience and gathering their reactions, opinions, and feedback.

2024年4月30日 · Concept testing is the data king of new product development. It's a common process that's used to gauge potential market reception before a product ever hits the shelves. Think of it as a predawn litmus test for the viability of an idea, be it …

2024年4月2日 · Concept testing is a research methodology used to evaluate consumer response to a product, service, idea, or marketing campaign before you launch it to the market. The goal is to validate the appeal, usability, and potential success of the concept from the perspective of the end-user or consumer.

2025年1月31日 · Learn everything you need to get started with concept testing in 2025—pick the right testing method, explore the best tools, and validate your ideas with real user insights.