Minimally refined, cold-pressed, organic, non-GMO preferred. 1 serving as listed - 35-75 calories, 5-7 g protein, 3-5 g fat, 0-4 g carbs. Average protein serving is 3-4 oz. Eliminate: Beef/veal, canned meats, cold cuts, eggs, frankfurters, pork, shellfish, whey, soy (miso, natto, tempeh, tofu, textured vegetable protein).