2021年4月12日 · Last September, the company replaced its multi-banner loyalty program, BRIGHT Rewards, with programs tailored to each of its core brands: Navyist Rewards, Gap Good Rewards, Banana Republic Rewards and Athleta Rewards. Although each brand’s program has a different look and feel, customers earn and redeem rewards for spending across banners.

2021年7月23日 · Gap Inc. announced yesterday that it has integrated the rewards issued under its various banners into a single program, making it easier and faster for its multi-brand loyalists to earn points and reap benefits. Will Gap’s new rewards program complement other actions the retailer is taking to solidify its operations and boost its various brand profiles?

2021年7月22日 · Gap is consolidating the perks customers receive from its individual credit cards and loyalty programs — Navyist Rewards, Gap Good Rewards, Banana Republic Rewards and Athleta Rewards — under a single program so that customers “can shop across all four brands and no matter which brand they enrolled in or how they spend, all of their ...

2019年7月18日 · Gap Inc.’s pilot of its Bright Rewards program has shown strong results, enough so it is being rolled out across Gap banners nationally. How likely are the results from Gap’s Bright Rewards pilot to hold up on a nationwide basis?

2018年10月9日 · Gap’s PR office could not be reached to provide further details on the promotion. Under the regular benefits of Gap’s Visa program, cardholders earned five points for every $1 spent through the card at Gap’s banners and one point for every $1 spent with other merchants. For every 500 points earned, cardholders receive a $5 reward.

2021年10月7日 · Gap Inc. Acquires AI Startup CB4 – Gap Inc. Will a new digital platform create a must-join safe space for Athleta’s customers? – RetailWire; Will an enhanced rewards program turn Gap’s customers into ‘lifelong loyalists’? – RetailWire; Walgreens finishes its trip to the cloud and its retail journey is just beginning – RetailWire

2019年11月8日 · “Under Art’s tenure as CEO, we have made progress investing in capabilities that bode well for the future, such as expanding the omni-channel customer experience and building our digital capabilities,” said Robert Fisher, Gap’s non-executive chairman of the board, who will serve as interim president and CEO of the company while it engages in a search for a …

2021年5月27日 · In a newly announced partnership, Walmart will sell Gap Home — a new brand of bedding, bath and other home essentials — beginning on June 24 on walmart.com. Plans are in place to eventually bring Gap Home to Walmart’s store shelves, as well.

2019年4月10日 · Gap over the last year has been testing its Bright program in California, Atlanta and Dallas-Fort Worth that enables members to earn points across its banners, although it recently announced plans to spin off Old Navy. TJX Cos. also has a rewards program extending across banners and Williams-Sonoma introduced a multi-banner program in 2016.

2009年9月29日 · “Gap was the first to realize that everybody needs a good pair of khakis, everyone needs jeans and a good quality white T-shirt.” Sandy Kennedy, president of the Retail Industry Leaders Association, said in a press release, “Donald Fisher was a brilliant and generous force, blending a tremendous passion for his work and a fierce commitment