2024年7月30日 · In an age where digital marketing campaigns come & go, Coca-Cola’s “Share a Coke” campaign has stood the test of time. Launched in Australia in 2011, the campaign replaced the iconic Coca-Cola logo with popular names, creating …

2014年9月25日 · The resulting campaign, known internally as “Project Connect” based on its ambition to both strengthen the brand’s bond with Australia’s young adults – and inspire shared moments of happiness in the real and virtual worlds – became known as “Share a Coke.”

2024年2月9日 · The 'Share a Coke' campaign has not only etched its place in marketing history books but also in people's hearts. Its legacy raises an echoing question: How can other brands create a symphony of individual experiences that resonate collectively?

2023年6月9日 · The “Share a Coke” campaign is a globally recognized and highly successful marketing initiative that was first launched by The Coca-Cola Company in Australia in 2011. The campaign aimed to create a more personal and engaging connection between consumers and the Coca-Cola brand by replacing its iconic logo on bottles and cans with popular ...

Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ]

2024年1月13日 · In the realm of marketing brilliance, few campaigns shine as brightly as Coca-Cola’s “Share a Coke.” Launched in 2011, this innovative initiative transformed the traditional soda bottle...

2024年6月7日 · Launched a website where consumers could create virtual Coke bottles with their names and share them on social media. Used the hashtag #ShareACoke to promote social sharing and user-generated content. Set up kiosks in popular locations where consumers could personalize their own Coke bottles.

5 天之前 · Coca-Cola’s “Share a Coke” campaign is a prime example of how personalized marketing can drive engagement, enhance brand loyalty, and ultimately boost sales.

The marketing campaign was named “Share a Coke.” And it includes a call to action encouraging sharing with named persons. It proved largely successful in Australia and would lead to a broader implementation globally.

The ‘Share a Coke’ campaign is a standout example of how a global brand can successfully connect with consumers on a personal level through creative, integrated marketing. It not only revitalized Coca-Cola’s sales but also demonstrated the enduring power of personalization in fostering brand loyalty and engagement.